I'd be lying if I said this isn't one of my favorites either. Done in my Brand Identity course, I was given an extra credit opportunity to take an existing brand, real or fake, and rebrand it. Taking these simple instructions, my mind immediately went to fictitious brands and organizations of my childhood, when finally the idea for rebranding the famous detective agency from one of my favorite childhood shows, Scooby-Doo, came to me.

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project requirements

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• find a brand (real or fake) and rebrand it

• new logo

• 3 mockups

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The rebrand includes business card mockups, t-shirt mockups for each character, a custom magnifying glass, a poster, and 3 new van print ideas, including an ode to the original as well. Growing up, Scooby-Doo was a regular on my TV screen and I really enjoyed being able to refamiliarize and modernize a brand that has meant so much to me. 

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