What's quite punny about the name of the brand is that it literally translates to "water" from Greek. While naming a water company "water" may seem a bit unorginal, the Greek term νερό had a real ring to it. I really had my heart set on having the 'n' be the main emblem of the brand, while also incorporating a way in which you'd be able to tell it was related to water. Placing a rain droplet where the cavity under the 'n' should be retains the identity of the letter 'n' while also smoothly fitting another shape to create a whole new perspective and way to look at it. The typeface I landed upon was not only bold but almost cinematic as well, giving off a look of grandeur.